We call the minicolumn "This by That," the postage-stamp-size chart I compile weekly for the One Page Magazine, because it's just that simple. (It was also the subject line of my first pitch list.) That isn't to say I'm not stumped sometimes. (I'm always open to challenges. Please tweet @MarnieHanel to throw down.) Other times, I can't turn off the rubric. This week I opened my refrigerator and thought, "Leftovers by Dinner Permutations." But no one wants to read that.
Originally, I saw "This by That" as a way to poke fun at the chart-as-form, but after a year I confess I delight in its minimalism. With "Nora Ephron Films by Featured Foods," I had a chance to issue my own tribute, nod to the writer-director's love of dishes as comforting as her work and challenge the designer to illustrate a teensy sole meunière. All this in 28 words!
"This by That" often answers a question I've asked myself. When Elizabeth Taylor's jewels were auctioned at Christie's, I wondered which of her paramours had gifted the biggest haul. I pored over the auction catalog and found it was Richard Burton, by a landside. As the Public Theater's Shakespeare in the Park turned 50 this summer, I considered which play had been produced most frequently. Was it "Macbeth"? "King Lear"? Strangely, no. It was the one about the nun, "Measure for Measure."
The charts are also inspired by interesting data sets. It was a good day when the Academy of Motion Picture Arts and Sciences uploaded transcripts of every Oscars acceptance speech since 1971.
Personal events and holidays are jumping off points, too. We ran "Filmic New Year's Eve Kisses by Duration (in Seconds)" last New Year's Day, the Sunday after my own wedding. On April 15, I counted bean varieties, from L.L. Bean Boots to Beanie Babies, for "Tax Day Edition: Beans by Count." Christmastime got "Rockefeller Center Christmas Trees' Average Height by Decade." So you'd think I might have considered the holiday that celebrates the most loyal reader of "This by That." I can assure you, until I received that phone call on Mother's Day, that I did not realize the unfortunate timing of "Venomous Animal Encounters by Seconds Till Death." Sorry, Mom.
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